Trust

Photo by Barry Forbes

“Trust does not emerge simply because a seller makes a rational case why the customer should buy a product or service, or because an executive promises change.  Trust is not a checklist.  Fulfilling all your responsibilities does not create trust.  Trust is a feeling, not a rational experience.  We trust some people and companies even when things go wrong, and we don’t trust others even though everything might have gone exactly as it should have.  A completed checklist does not guarantee trust.  Trust begins to emerge when we have a sense that another person or organization is driven by things other than their own self-gain.” Simon Sinek